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GUIDELINES

Welcome to the Spalding Resource Center. Brand consistency is critical to the continued growth of the Spalding brand. We will only be successful to the extent that all of our internal staff and external partners act as brand stewards on a daily basis. This site is designed to provide you with the tools you need to stay TRUE TO THE GAME.


Guidelines

- Spalding brand usage guidelines

Logos

- Spalding brand and product logos

Advertising

- Spalding advertising and PR

Photos

- Spalding product photos

Global Partners

- Spalding licensees and distributors

Miscellaneous

- Assorted resources

Rookie Gear

- Assorted Rookie Gear resources


The Spalding Playbook is an internal e-newsletter that is distributed throughout the company detailing the latest Spalding News and Notes. It highlights the latest promotions, partnerships and products as well as departmental news, personal achievements, and Spalding's many community outreach programs. If you missed any issues, check below to catch up!

July 2008 (pdf)
June 2008 (pdf)
May 2008 (pdf)


Spalding Playbook(PDF:4.99MB)

This playbook provides you with the guidelines and resources you need to consistently apply the Spalding identity to all external communications, including advertising, products, and other marketing collateral.

Submission Form(PDF:24Kb)

Please submit this complete form to Spalding Licensing for review and approval.

Any use of the Spalding Logo MUST be approved by the Spalding Marketing Department in advance of publication or production.
Trademarks owned by Russell Corporation or a Russell affiliate. ©Russell Corporation 2008.
Russell Corporation
P.O. Box 90015
Bowling Green, KY 42103-7932

Phone: 1-800-772-5346
Effective Date: November 1, 2008